Marketing is like the backbone of your successful company. Without it, no one will know who you are and your product or service will stay in your possession. But marketing isn't just about ads, in fact it's not really about ads at all. Those are just a tool of marketing. Marketing is about putting yourself out there, promoting yourself and showing the value of what you offer, be it product or service effectively. And therein lies the hard part.
Many artistics know their craft or artform, but by golly tell them to promote and you're often greeted by the "deer in headlights look". Some even stutter & stammer over it. Get nervous and uneasy, "You mean...I have to talk about my work to sell it..." Uhm, someone's got to the do the talking and why not you?
So however you decide to get the word out - be it via social media, physical or virtual ads, word of mouth remember that these are just tools. That it all starts with a person, you, and that you have to put yourself out there. Real, human interaction is key. Whether you're pitching to your best buddy to try out your new piece, or a big ad company. You have to present yourself, you want people to believe in your offerings, you have to first.